With estimated online sales totalling $40.83 billion for the year 2014 and more projected in 2015, the eCommerce industry in Australia is becoming more attractive each passing year. Online businesses have revolutionized the way retail sales are conducted in Australia. And it is projected that online sales will continue to grow in popularity in the coming years presenting significant opportunity for eCommerce businesses.
Online selling can be conducted 24 hours a day and seven days a week. This presents a great opportunity for online businesses to earn windfall returns on investment. Thanks to the ease of setting up a business online, budding entrepreneurs can easily create a start-up business without investing huge amount of money. However, there are certain challenges and roadblocks that business owners have to face when setting up an online business. Here we will take a look at three main challenges faced by fledgling online businesses and the tactics that can be employed to overcome them without much difficulty.