Category: Web Development

Ranking Your Home Page

The Business Case For Not Ranking Your Home Page

October 1, 2020 Marketing Web Development

Whenever an SEO discussion takes place, and the subject matter is about ranking a website, the automatic assumption is that it is the website’s homepage that should be ranked.

In a lot of cases that will be true, but there are many arguments that differ from that thinking. Instead, the theory is that whilst the homepage might be ideal for optimising for the company’s branding, SEO rankings should be focusing on other pages, especially with regards to products and services. This is why we recommend hiring an SEO agency.

Now, this might surprise many of you, but if you read on, we will explain the justification and the business case for not ranking your homepage.

Diversity Of Products And Locations

Now it is likely that your business has more than one product or service on offer, and it is also possible that your business operates in, or targets, more than one location. Even if it does not at the moment, assuming you plan to expand, it may well do so in the future.

Whilst multiple products and locations may all be under one roof in terms of your website, each of them should be promoted on their own individual web pages, or on pages more aligned with that range or location.

If you are solely focusing on ranking your homepage, none of those inner pages ever stand a chance of finding themselves rank number one on google.

The point here is that the kinds of keyword phrases that you would target for those pages, may not actually be difficult to get good ranking for due to poor or limited competition.

This is a huge open goal being missed, as some simple, but effective SEO, could see those pages rank highly and thus your products and services being seen by a much larger number of prospective buyers and clients.

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Build Websites with Wordpress

Building Your First Website With WordPress

April 23, 2019 Web Development

As the world’s most popular content management system, it’s estimated that over 30% of all websites are now built on WordPress. If you’re an inexperienced web developer who wants to build their first website, then WordPress is a great place to start!

However, WordPress isn’t all fun and games. You do need to make sure that you do a bit of research and learn about the platform and what it offers before you start, otherwise you will almost certainly run into problems. The following should help guide you through the basics of building your first WordPress website:

Choose between WordPress.org and WordPress.com

The first thing that you need to do when building a new website is choose which WordPress platform you want to use. WordPress.com lets you sign up and start building a website immediately. While it is certainly the simpler choice, it has a lot less flexibility and it can become a lot more expensive than WordPress.org.

This is because WordPress.org is basically software that allows you to host your own website. If you use WordPress.org, you will have to go through a lot more steps to get your site up and running, but you will have a lot more control over how you customise and design it. WordPress.org is definitely the better choice for anyone who wants to make money off their website.

The rest of this article will assume that you have chosen to use WordPress.org.

Choose a hosting provider & domain name

Before you can do anything, you need to choose a hosting provider and a domain name for your website. Make sure that you do some research and choose a hosting provider who offers at least 99% uptime and a dedicated resources. The team at Slinky Digital can make this process as smooth as possible.

Choosing a domain name should be relatively simple if you already know what your website is going to be called. Most hosting provider let you purchase a domain directly from their platform when you sign up with them.

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Terms of Use

Why Your Website Needs Terms of Use

March 10, 2017 Legal Advice Web Development

If you are in the middle of getting a website built, by a professional web design team, to conduct an online business, you may not have thought of the Terms of Use that are needed. Commercial lawyers would tell you that these are needed to protect you as well as to inform users of your website what to expect when using your website. Any visitors to your website become potential customers or clients and so need to have everything made clear to them about what you offer and what they should expect.

Without this important document, you leave yourself open to being sued if the customer finds that your goods are faulty or if the instructions on your website are followed and they don’t get the result they expected. For the best result, the Terms of Use document should really be drafted by a lawyer so that it is specific to your business.

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SEO

How Web Design Techniques Affect Search Engine Rankings?

December 15, 2015 Getting Online Marketing Web Development

Captivating web designs always have a competitive edge over any other website design. It is essential for a website to be listed high in search engine rankings so that it can be easily found by the searchers.

Higher the ranks, easy the search

A nicely built website designed by web design professionals entwined with artistic designs and precise yet detailed information is the one desired for exploration. Imagine, who would want to mark his presence on a website that has incomplete information and a dull composition? The searchers need a reason to visit the website. Each website must have certain design structures in order to rank high in a SEO campaign.

Let us have a look on few of the web designing tips required to accelerate the search engine rank through search engine optimisation.

1. Increased Number of Pages

A large website can increase your chances of ranking high in search engines. So if you have a good number of pages added to your website as compared to your counterparts, you are likely to mark a top page ranking for your website. Make sure that your pages are relevant and do not deviated out of the context. Search engines like a huge number of relevant pages with information. Also, since you have a huge website, you can possible keep the visitors engrossed for a longer time, thus resulting in potential sales.

2. Include Graphic Representation

Only content and no graphics appear to be a boring option. You may have concocted a really good content and filled your website but it doesn’t serve the purpose of those who are more inclined towards exploring the graphics. If you are selling a product, putting up pictures with relevant amount of information will be more preferable for visitors to comprehend the essence of product. Read more on the importance of images here.

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How to Setup Your Online Ecommerce Business

September 15, 2015 eCommerce Web Development

Do you plan to set up your very own ecommerce business? Have you planned out each detail and see great potential in your new enterprise for business success? Then what are you waiting for? Get started!

But before you set out to begin your business, make sure you know the steps to setup an ecommerce business and run it successfully in the industry without any problems.

To get started in ecommerce, you need to be aware of all the details and trends in the industry. Know the dynamics which govern the market and be aware of what you can do to make the conditions beneficial for you.

Be mindful of the following things before you setup your online business and designing profitable websites.

Know About the Work Involved In Your Online Business

To start an online store, you will need to have a clear idea of the competition in the industry, the prevalent trends and the essential factors needed to initiate a successful start-up.

Make sure that you know how to manage needs of online customers and their orders, and have a team to constantly update and add new content on the online store site. Employ the best people for managing the different marketing and social media channels and give your business the exposure and boost it deserves in the initial phase.

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Marketing with style through WordPress

September 2, 2015 Marketing Web Development

WordPress acts as a catalyst to promote businesses, big or small, digitally. In this global world, people opt for products that are more popular and trending. Therefore, to increase the views on your business content you must make the presentation alluring.

WordPress is not only used as a blogging website or plugin, but it also facilitates in marketing your products in which you can use features such as themes that goes with the industry you are doing business in. Themes give your product a more professional outlook and are custom-built which has necessary features essential to run a business online. These themes consist of functional designs and unique varieties that you can choose from.

There are two types of themes that can be used on WordPress:

  • Paid themes
  • Free themes

You can choose from thousands of themes from a WordPress Themes List or you can invest in premium (paid) themes. Premium themes offer support and are dependable and that’s the advantage of paying for it. Some of the paid themes offer you the preference of customizing the design and page layout.

Following are some of the themes you could utilize while using WordPress:

Sparkling

This theme adds classiness to you website and is absolutely free. Bootstrap technology is used to create this contemporary and even theme. It is also consists of a number of amazing features which are available in the paid themes of WordPress. It appears exceptional on smartphones because of its sharp design and flowing arrangement. The full-screen glider feature brings attention to the images present on the website. The plug-ins it supports includes: Contact Form 7, Gravity Forms, W3 Total Cache, and many others.

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