The traditional means of marketing have become quite dull to grab audiences’ attention.
Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand.
Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience.
Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.
Search engine optimisation (SEO) is a crucial part of any WordPress website’s digital marketing strategy. SEO depends on hundreds of different factors, but some factors carry a lot more weight than others.
This means that simply avoiding a few common mistakes when building and maintaining a WordPress website can go a long way towards improving your search engine ranking and making sure that you appear near the top of the search engine results for relevant keywords.
With this in mind, we’ve put together a short list of the most common WordPress SEO mistakes and the best ways to avoid them. They include:
Whenever a business decides that it wishes to relocate to another office it has many choices to make.
One of the first decisions will surely be whether they wish to organise and facilitate the relocation themselves, or whether they are going to hire the services of a professional office relocations company.
Clearly, the matters that each business needs to weight up with regards to making this decision will be influenced by the size of the business, the distance between the two offices, the amount that has to be moved, and obviously the budget that they are able to allocate to the relocation.
As a well-respected dentist, you will undoubtedly know the ‘Top Ten’ mistakes that every dentist should avoid, but are you as familiar with the web design mistakes to avoid when building or updating your dental practice website?
You might think that you do not need to know these as it is not you who is building or developing the website, however, not knowing them could mean that if your website developer does make one or more mistakes, you will be oblivious to them.
Some mistakes might be easily remedied, but others are not, and if it means that the ranking of your website is negatively impacted, that is not going to be an overnight fix.
eCommerce is one of the best and most effective ways to earn windfall returns on investment.
The online platform offers the perfect tool to attract great number of qualified leads.
The digital arena is full of online marketing tools that can be harnessed to generate large number of online leads.
Social media advertising, search engine optimization, online forums, press release sites, and business directories are just some of the few online tools that can be used to funnel maximum number of visitors to the site.
One of the greatest benefits of starting up an ecommerce store in Australia is that it does not require investing large amount of capital.
With just a few hundred dollars, individuals can set-up an online store offering goods and services to the consumers.
For any dentist who wishes to expand their client base, and in turn their dental practice, there are many ways in which it can be done.
The number of marketing and advertising options is greater than the number of teeth in a healthy mouth, but there is an advertising platform that has proven time and time again to be one of the most effective, and that is Google Ads.
We should actually caveat what we just said, by including the words, ‘if done correctly’, because if a Google Ad campaign is set up without following some basic principles and implementing certain steps, then it is doomed to fail.
There are many office relocations that take place, not because the business chose to relocate, but due to other circumstances that arise. It could be that the building in question is being renovated by the landlords, or even sold.
Another reason could be that the business’s finances are such that continual rent increases mean the costs of remaining in the current offices is simply not affordable any longer.
Whenever an SEO discussion takes place, and the subject matter is about ranking a website, the automatic assumption is that it is the website’s homepage that should be ranked.
In a lot of cases that will be true, but there are many arguments that differ from that thinking.
Instead, the theory is that whilst the homepage might be ideal for optimising for the company’s branding, SEO rankings should be focusing on other pages, especially with regards to products and services.
This is why we recommend hiring an SEO agency.
Eco-friendly living is becoming increasingly popular in the modern world, and this environmental mindset is rapidly expanding into the business world. It doesn’t matter if you run a website design agency or a mechanics workshop – there are numerous things you can do to make your premises better for the environment.
In the rest of this article, we’ve explored our top five tips for creating an eco-friendly office space.
Remember, these are just a few of our top ideas – there are plenty more things you could do to reduce your office’s carbon footprint and save our wonderful planet.
Installing a security alarm or some other security system is a great way to ensure your office is protected from intruders and anyone else who may want to break in.
This can save you significant amounts of money, especially if you hold valuable stock or other items on your premises.
There are numerous other benefits associated with installing an office security system.
For example, it will help your staff feel safer – especially if you have people working night-shift or in a dodgy neighbourhood.
If you’re an employer or manager of a large business, you need to ensure that the relevant workplace policies are in place.
These are basically legal documents that outline the appropriate response or actions in specified situations such as covering what is or is not unfair dismissal.
Many businesses use employment lawyers to help them draft new policies.
However, it can be difficult to know when you need new workplace policies, and exactly what these should cover.
So you’ve got a decent WordPress website with an attractive website design and all the content you want. It looks and works great, so you’re done, right?
Wrong. Running a WordPress website requires a lot of ongoing maintenance.
Even if your site does work well, it’s a great idea to add new content and continue improving processes over time.
Doing this will help improve the user experience for your site’s visitors, help you improve your site’s performance, and help ensure continued growth and success going forward.
As the world’s most popular content management system, it’s estimated that over 30% of all websites are now built on WordPress.
If you’re an inexperienced web developer who wants to build their first website, then WordPress is a great place to start!
However, WordPress isn’t all fun and games. You do need to make sure that you do a bit of research and learn about the platform and what it offers before you start, otherwise you will almost certainly run into problems.
DIY mechanics can save you a lot of money. However, they can also lead to a huge range of problems, especially if you don’t have a lot of mechanical knowledge.
If you’ve got an old car that’s not worth a lot of money, then DIY mechanics can be an acceptable option.
However, owners of newer or luxury vehicles should always use a professional car mechanic for all repairs and maintenance.
Although something like a Mercedes Benz service can be expensive, according to MB Star Motors, it’s worth paying the money to get it done properly.
People throughout the world need lawyers on a daily basis. As a law firm, you want them to employ you, right?
However, people can’t employ you and make use of your services if they don’t know that you exist, which means that it’s absolutely essential to build a strong online presence.
A strong online presence will help more people find you, and can put you at the head of the pack as one of the leading law firms in your area.
Making sure that you appear in the search engine results when people search for lawyers and lawyer related keywords is a major part of building a strong online presence.
All good lawyers will tell you that most cases settle before they ever come to court. This is both a necessity and the logical outcome of the judicial process.
It is necessary because if every case were to continue through trial and a decision by a jury or judge, the judicial system would quickly be overwhelmed.
It’s a logical outcome because the very nature of the legal process is designed to illuminate the strengths and weaknesses of each party’s case and give them incentives to settle.
When it comes to running a business, forking out the money to hire an accountant can actually save you a lot of money in the long run.
Although many small businesses can’t afford to hire someone full-time, even hiring a bookkeeper for just a couple of hours per week can make a huge difference.
There are numerous ways that an accountant or bookkeeper can save you money.
Many Australian business entrepreneurs hire lawyers only when a problem crops up. It’s much wiser to seek the services of commercial lawyers as they can identify potential problems before they occur.
It’s natural to be extremely busy with financing, loans, hiring staff, marketing etc as you launch your new business. In our minds, these issues often take precedence over legal problems which don’t seem to be of immediate concern.
However, the truth of the matter is that smart business planning involves preventing problems before they occur and this includes working with a business lawyer right from the start.
While the majority of workers in the legal industry will deal with clients in an ethical manner, there are those who might take advantage of their clients.
The average person relies heavily on the expertise and skill of their lawyers, to make sure that they do not wind up in serious legal trouble.
They also depend on their lawyers to disclose costs, and deal with them fairly regarding fees. Since the costs for legal matters can become exceedingly high, there are laws in place to protect clients.
These laws are intended to allow sanctions against any lawyers who charge overly high fees. Costs are also able to be reviewed by independent bodies.
Setting up an email list is one of the most important steps on the road to website success.
Unfortunately, a lot of people don’t realise just how important it is, and therefore fail to do so for a long time after creating their WordPress website.
Current statistics say that over 70% of people who visit your website won’t ever come back unless you can get them to subscribe to your emailing list.
Once someone is subscribed to your list there is a fair chance of them returning sometime in the future and who knows – they might even become a regular visitor!
Fire safety is a huge concern in workplaces throughout Australia, especially in the hotter, drier parts of the country.
While fire protection equipment like fire extinguishers and sprinkler systems can help protect your workplace, effective fire safety is about more than just installing the right protective gear.
Ultimately, you can have the best fire safety equipment in the world, but if no one knows how to use it, it will be pretty ineffective.
It is therefore extremely important to make sure that you understand who is responsible for fire safety in your workplace, and to make sure that they understand what their responsibilities are.
Email marketing is a major part of any large marketing campaign. It lets you connect directly with anyone who is interested in your business, your products, or what you do.
Sending an email is a great way to deliver information directly to a lot of people, especially if you are finding that your website’s visitor numbers are dropping.
If done right, a marketing email sent out to your email audience can have extremely positive effects. The first (and arguably, most important) part of email marketing is the words themselves.
There are lots of social media sites with each having different formats, visuals, and means of communicating with followers.
To explain how to keep your social media followers engaged on each individual site would be impossible, but here are 7 ways that should cover most of them, especially the most popular ones.
#1 Post Regularly With News and Comments
Failing to do this means your followers will think you are disinterested in them, and they will soon go elsewhere.
When searching for affordable and reliable web hosting services, it’s important to understand the options available.
At Slinky Web Hosting, we recognize that Linux and Windows are the two primary operating systems used for web servers.
However, Linux has emerged as the preferred choice for many online entrepreneurs and publishers.
This preference isn’t arbitrary; Linux offers several advantages that make it particularly well-suited for web hosting.
Australian citizens often do not appreciate having access to a fair legal system. Being able to have a hearing is something that should be available to everyone.
However, the costs associated with legal trials is often a deterrent to people who do not earn high incomes.
Steep increases in litigation costs are one factor that is making it harder for “average” Australians to seek their own justice. And then there are the alternatives for dispute resolution, which seemingly work to encourage people to forgo litigation.
A problem arises because there is a risk that people who have enough money, including government bodies and large corporations, have access to litigation.
If they cannot use mediation to get what they want, this is a viable option for these groups.
