This We Know

5 Essential Functions A Dentist’s Website Must Perform To Enhance Their Business

March 2, 2022 Business Advice Web Development

In an age where the vast majority of people use the internet to search for products and services, all dentists must have a website. Anyone searching for a dentist in their local area, Bassendean dentist for example, will doubtless see most of them have a website of some kind, but the more pertinent question should be whether any of those websites benefit the dental practice it represents.

This follows from the fact that merely having a website online is pointless if it achieves nothing. We guarantee that you could check over 100 dental practice websites and it would be a good day if any more than 20% of them tick every box in the list of functions a website should have.

Note that whilst a website looking great is an advantage, too many of them focus on its appearance, rather than it doing anything to promote the dental business including encouraging potential patients to get in touch. To clarify what a website should achieve, here are five basic functions every dental practice’s website should fulfil.

A Website Must Have Goals

One of the biggest website design mistakes is that it has no specific goals, and its purpose for existing has not been identified. A dental practice’s website can have many functions such as expounding its impressive record of patient satisfaction, promoting special treatments, or simply getting prospective patients to call to register.

Pros And Cons Of 6 Different Commercial Carpet Cleaning Methods

January 12, 2022 Business Advice

Commercial carpet cleaners are asked to clean carpets in offices and other business premises that may have been stained differently. In addition, the state of the rug will depend on the type of business, how many people walk across it each day, and how well it has been cared for in the past, if at all.

As a result of all these variables, commercial carpet cleaning companies have had to develop several different carpet cleaning methods over the years; no single carpet cleaning method stands above all others as they each have specific uses and individual pros and cons. Thanks to the professional advice from Brilliance Carpet Cleaning Perth, you are about to discover the pros and cons as we look at 6 of the most common commercial carpet cleaning methods.

Vacuuming: Everyone knows this method, and it is still integral to commercial carpet cleaning to remove dirt and grit from carpets.

Pros

Very cost-effective
Simple and easy
Ideal for removing dirt and grit
Helps reduce wear in carpets

Cons

Needs to be done regularly….daily if possible
Not suitable for wet stains

10 Areas Of Your Restaurant You Must Ensure Are Cleaned And Sanitised Daily

December 8, 2021 Business Advice

If you own or run a restaurant of any kind, you will hopefully be more than aware that the cleanliness and hygiene within your premises are every bit, if not more important, than how good your food tastes. After all, what is the point of having the best chefs and service staff, if no one visits your restaurant because it has gained a reputation for being unclean and unhygienic?

We are sure that is not the case and that you do all you can to make your restaurant clean, perhaps by using professional cleaners from gleamcleanwa.com.au to either advise on or to carry out cleaning tasks regularly.

Whether you use outside professionals or have your own team of trained cleaners, you need to be conscious of the fact that there are some parts of your restaurant and items within it, that require special attention and at the very least cleaned and sanitised daily. These are the ones that are especially in use when it comes to the cooking, preparation, and serving of food, plus others that many customers will come into contact with. Here are ten examples of what we mean.

Tabletops: Probably one of the most obvious examples given that multiple people will have eaten at a table and dropped food on it. It is not enough to simply wipe the table of spillages, and the like, but after each guest leaves it should be sanitised before the next guests sit down.

7 Ways Your Wills Lawyer Business Benefits From Better Branding

July 23, 2021 Business Advice Marketing

It may the case that within some wills lawyer businesses that marketing and branding are well down the list of priorities. Hopefully, that is not the case for your business because by ignoring them you are undoubtedly missing out on a huge number of opportunities to enhance the performance of your business.

In particular, by branding your wills lawyers business effectively you open it up to a huge number of advantages. This is especially important if you operate in an area where there is significant local competition for the sorts of legal services you provide. In this article we are going to examine 7 of the main reason why your wills lawyer business can benefit from effective branding.

Projects A Premium Identity

Any branding that means a business is perceived as being premium or first class will definitely attract more customers, and more importantly, allow that business to charge premium fees for its services. We are not suggesting that you rebrand your business simply with the sole intention of increasing your fees, but there is no escaping the fact that a first-class image, provided it is backed up with first-class customer service, gives you that option.

Improves The Chances Of Expansion

As a business’s performance improves and its revenue and profits increase likewise as a result of improved branding, its future becomes a lot brighter. Part of that future could include you deciding to reinvest some of those profits into expanding your wills lawyer business. That could mean relocating to bigger offices or even opening additional offices in other areas. Each of these new offices should see similar success, thanks to the main brand being so strong.

How To Design A Meditation Room On Your Business Premises

July 2, 2021 Business Advice

Suppose you are an employer who takes a proactive stance in aiding your workforce’s mental health. In that case, you may have encountered scenarios where employees have been dealing with depression, family trauma, anxiety, and also those who have gone through a drug rehab program. That you support your employees in these and other situations is laudable, and you might wonder what more you can do to promote all your employees’ mental health.

People are becoming increasingly aware that not all mental health issues require prescriptive medicine and that their mental well-being can be maintained and improved using other methods. There are many of these methods around, and meditation is often cited as highly effective.

Meditation is a means of quieting the mind and focusing on the present moment to the exclusion of anything else. People benefit in lots of ways from meditation, and the most commonly mentioned is clarity of thinking, a feeling of relaxation, and one that all is well. With regards to those who might be going through drug rehabilitation, these are indeed three excellent states of mind to be in.

Whatever the reason you believe medication might benefit your employees, you can encourage it further by creating somewhere within your business premises that they go to and meditate. Whether you call it a meditation room or meditation space does not matter. The fact that it will exist and be available for use by employees is an important point.

5 Signs Your Office Carpet Needs To Be Professionally Cleaned

June 16, 2021 Business Advice

Suppose you are a business owner or office manager. In that case, you will possibly be responsible for organising the cleaning and maintenance regimes within your office, and part of that will be the carpet cleaning.

In normal circumstances, it might be sufficient for your day-to-day cleaners to do the regular vacuuming and occasional stain removal for your carpets. Still, ultimately, you may need to take further action. That action is when it becomes necessary for you to arrange for the rugs in your office to be professionally cleaned.

The question this begs is at what point do you make that call, and what signs should you be looking for to tell you it is time for professional cleaners to come and use their skills and experience to get your carpets looking at their very best again. Here are five of those signs.

#1 Increased Instances of Allergies

If your office staff are prone to hay fever attacks or have shown ever-increasing signs of allergies, such as sneezing or skin irritation, it could be a sign that your carpet is playing host to many allergens and bacteria. These microscopic nasties, including dust mites and pollen, will remain permanently if a rug is not cleaned correctly.

Even daily vacuuming might not be enough, so having the offending carpet professionally deep cleaned is the answer. This will remove allergens and bacteria and make your office healthier.

3 Reasons You Should Always Use An Expert Digital Marketer

June 11, 2021 Marketing

If you run or own a landscaping or landscape design business, the chances are that you don’t have time to stay up to date with all of the latest advances in digital marketing technology. The digital world is evolving at a rapid pace, and it’s quickly becoming one of the most competitive spaces on the planet.

If you want your landscaping business to remain competitive, then you need to make sure that you’re maintaining a strong online presence. There are many ways to do this, including through a high-quality website, through social media, and by using things like search engine marketing. A high-quality digital marketer can help you do all of these things, especially if you’re not very technologically minded.

Our top three reasons why you should always use an experienced digital marketer, such as Slinky Digital Marketing, to promote your landscaping or landscape design business include:

Digital marketers know what they’re doing

Being familiar with the digital space and how it works is a crucial part of digital marketing. Since professional marketers spend their entire working life in and around various aspects of digital medial, they need to make sure that they’re staying up to date with advances in things like search engine technology and social media marketing.

When you employ an experienced digital marketer to work with your business, you can rest easily with the knowledge that they will do the best job possible. You won’t have to spend hours of your own time researching the latest online marketing techniques, and they will probably be able to show much better results in a much shorter space of time.

Importance Of Online Presence For Your Brand

May 19, 2021 Getting Online Starting Out

The traditional means of marketing have become quite dull to grab audiences’ attention. Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand. Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience. Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.

Greater Business Opportunities

The world of internet is overflowing with opportunities for businesses to grow. A brand can easily reach out to its target audience through online platforms and even interact with their customers to build good relationships as part of its overall online reputation management. These opportunities cannot be utilized by traditional means, which is the reason a sound online presence is important for every brand.

Furthermore, due to the popularity of internet, consumers now prefer researching about a company online then go out and make the purchase immediately. If someone is looking for a good dine in place, they will first look for restaurants online. This provides business a great chance to entice customers with their appealing online image. Similarly, bad reviews on your brand can really mean losing business.

How Can I Avoid Common WordPress SEO Mistakes?

May 1, 2021 Starting Out

Search engine optimisation (SEO) is a crucial part of any WordPress website’s digital marketing strategy. SEO depends on hundreds of different factors, but some factors carry a lot more weight than others. This means that simply avoiding a few common mistakes when building and maintaining a WordPress website can go a long way towards improving your search engine ranking and making sure that you appear near the top of the search engine results for relevant keywords.

With this in mind, we’ve put together a short list of the most common WordPress SEO mistakes and the best ways to avoid them. They include:

Ignoring Meta Titles & Descriptions

Meta titles and meta descriptions never appear on your website design, so you might be excused for thinking that they aren’t important and ignoring them. However, to do so would be a very bad idea.

Both meta titles and meta tags are two SEO tools that play key roles in your website’s SEO score, and it’s very important to customise them for every single new page you publish. Try and write rich descriptions with keywords and a short summary of a page’s content, and make titles catchy and clickable.

Duplicating Content

A lot of people base their new website on a competitor’s site, especially if you’re working in tight niche. While this can work in your favour if you do it well, it’s important to make sure that you don’t duplicate someone else’s content, otherwise you will receive significant SEO penalties. Make sure that every single piece of writing on your website is completely customised to prevent any SEO penalties or red flags.

Using Too Many Plugins

Now, don’t get me wrong – plugins are great! However, it is possible to use too many. Most WordPress plugins are resource intensive, and they can slow your website down a lot if you’re not careful. A slow website will perform poorly from a SEO perspective, so it’s important to make sure that you only use good quality WordPress web design plugins that are relevant and useful.

Pros And Cons Of Using An Office Removalist Company

April 12, 2021 Business Advice

Whenever a business decides that it wishes to relocate to another office it has many choices to make. One of the first decisions will surely be whether they wish to organise and facilitate the relocation themselves, or whether they are going to hire the services of a professional office relocations company.

Clearly, the matters that each business needs to weight up with regards to making this decision will be influenced by the size of the business, the distance between the two offices, the amount that has to be moved, and obviously the budget that they are able to allocate to the relocation.

Beyond these, it is a case of weighing up the pros and cons of hiring office removalists, and then deciding. Being the helpful people that we are, we have those pros and cons here for you.

The Pros

They will Know How To Plan It

One of the keys to any office relocation is the planning of it, and often business owners do not even know where to start, let alone actually create a plan. A professional office relocation company will advise you on the best way to plan and prepare for the relocation.

They Will Support You

Even though they may have helped you with the plan, there are bound to be things that crop up which you are unsure of. Rather than trying to work them out for yourself, your office removalists will be happy to take a call or answer an email that asks for help or advise.

They Can Supply The Packing Materials

No doubt many of the items which are being moved will be expensive, such as computer equipment. To ensure that they and any other valuable or fragile items are protected properly against damage en route, they will be able to supply you with the best packing materials for the job.

Top 10 Mistakes To Avoid When Designing Your Dental Website

April 6, 2021 Business Advice Web Development

As a well respected dentist, you will undoubtedly know the ‘Top Ten’ mistakes that every dentist should avoid but are you as familiar with the web design mistakes to avoid when building or updating your dental practice website.

You might think that you do not need to know these as it is not you who is building or developing the website, however, not knowing them could mean that if your website developer does make one or more mistakes, you will be oblivious to them. Some mistakes might be easily remedied, but others are not, and if it means that the ranking of your website is negatively impacted, that is not going to be an overnight fix.

So, rather than having the hassle of trying to fix mistakes after they happen, by knowing what they are, you can ensure that whoever is designing your website, does not make them in the first place. So, with that in mind, here are ten of the worst dental website design mistakes to avoid.

Slow Load Speed: One of the biggest mistakes made is that the website takes too much time to load, meaning visitors click away immediately. A poor web design strategy that uses unnecessarily large file sizes is one of the major causes of this.

No Calls To Action: Ultimately you want your website visitors to take some kind of action such as book an appointment or follow your social media, for example. Make sure you have clear calls to action on every page.

Media Auto-Playing: One of the reasons that someone will choose to leave your dental practice website quickly is if it has audio or video that plays automatically. It might work on certain websites, but for the most part, almost all visitors hate it, so make sure any media only plays when visitors want it to.

How to Reduce Overhead Costs of eCommerce Business?

March 20, 2021 eCommerce

eCommerce is one of the best and most effective ways to earn windfall returns on investment. The online platform offers the perfect tool to attract great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate large number of online leads. Social media advertising, search engine optimization, online forums, press release sites, and business directories are just some of the few online tools that can be used to funnel maximum number of visitors to the site.

One of the greatest benefits of starting up an ecommerce store in Australia is that it does not require investing large amount of capital. With just a few hundred dollars, individuals can set-up an online store offering goods and services to the consumers. Moreover, the overhead costs are little as compared to running a brick-and-mortar physical store. And the best part is that there are various ways that entrepreneurs can cut online eCommerce costs thereby boosting online revenues.

Below we have listed 5 effective measures that eCommerce businesses can implement to cut overhead costs.

1. Streamline Supply Chain Distribution Process

Streamlining supply chain and distribution process is one of the best ways to cut online costs. Incorporating supply chain management measures such Just in Time Inventory (stocking just the required products), integrated supply chain methods, vendor managed inventory are some of the ways online companies can streamline their supply chain process and earn above average return on investment.

Boosting Dental Client Numbers With Effective Google Ads Campaigns

December 17, 2020 Marketing

For any dentist who wishes to expand their client base, and in turn their dental practice, there are many ways in which it can be done. The number of marketing and advertising options is greater than the number of teeth in a healthy mouth, but there is an advertising platform that has proven time and time again to be one of the most effective, and that is Google Ads.

We should actually caveat what we just said, by including the words, ‘if done correctly’, because if a Google Ad campaign is set up without following some basic principles and implementing certain steps, then it is doomed to fail. That failure can range from you not getting any traffic to a website, to wasting lots of money getting traffic that is not really interested in what you are offering.

We mention taking a step-by-step approach and the first step you take isn’t to write and or do keyword research, but to sit down and establish exactly what outcome you want from your ads. It may not always be the case that you are trying to attract new clients, but instead, you might wish to add subscribers to an email marketing campaign, or you could want to expand your brand awareness to a wider audience.

Whatever the objective might be, that is what needs to be at the forefront of your thoughts as you progress through the rest of the process. Different objectives will mean that different keywords may need to be used, and obviously, the ad copy is going to differ also when alternate objectives exist.

If we focus on the objective of attracting more clients or patients into your dental practice for dental implants, then you need to ascertain what that audience is going to be. Parameters to consider are demographics such as age group, what their financial circumstances might be, and what locations they might live in.

Beyond these demographics you should also be thinking about what sub-groups new patients to a dental practice could be in. Are they people with poor dental hygiene? Are they those looking for a cheaper, or alternatively, a more exclusive, service? Do you offer cosmetic dental services and are trying to attract those customers?

5 Ways Your Business Can Benefit From An Office Relocation

November 9, 2020 Business Advice

There are many office relocations that take place, not because the business chose to relocate, but due to other circumstances that arise. It could be that the building in question is being renovated by the landlords, or even sold.

Another reason could be that the business’s finances are such that continual rent increases mean the costs of remaining in the current offices is simply not affordable any longer. Of course, there are many other reasons out with the business’s control that force relocation, and the potential upheaval can also cause problems if it is not done properly by professional removalists.

Thankfully, forced relocations are rare, and a more positive type of office relocation is one which the business chooses to undergo of its own volition. These tend to occur due to the owners or senior management of a business seeing that there are several advantages to office relocation, and wishing to avail themselves, and their business of them.

An Improvement in Productivity

It is a well-known fact that if staff are happy and feel comfortable in the environment and surroundings they work in, then their productivity rates will be higher. Any business, including those that operate from offices, will benefit from increased productivity.

New premises can allow for the purchase of new and updated office equipment which can further improve the working environment for employees and provide them further ways to increase how productive they are.

The Business Case For Not Ranking Your Home Page

October 1, 2020 Marketing Web Development

Whenever an SEO discussion takes place, and the subject matter is about ranking a website, the automatic assumption is that it is the website’s homepage that should be ranked.

In a lot of cases that will be true, but there are many arguments that differ from that thinking. Instead, the theory is that whilst the homepage might be ideal for optimising for the company’s branding, SEO rankings should be focusing on other pages, especially with regards to products and services. This is why we recommend hiring an SEO agency.

Now, this might surprise many of you, but if you read on, we will explain the justification and the business case for not ranking your homepage.

Diversity Of Products And Locations

Now it is likely that your business has more than one product or service on offer, and it is also possible that your business operates in, or targets, more than one location. Even if it does not at the moment, assuming you plan to expand, it may well do so in the future.

Whilst multiple products and locations may all be under one roof in terms of your website, each of them should be promoted on their own individual web pages, or on pages more aligned with that range or location.

If you are solely focusing on ranking your homepage, none of those inner pages ever stand a chance of finding themselves rank number one on google.

The point here is that the kinds of keyword phrases that you would target for those pages, may not actually be difficult to get good ranking for due to poor or limited competition.

This is a huge open goal being missed, as some simple, but effective SEO, could see those pages rank highly and thus your products and services being seen by a much larger number of prospective buyers and clients.