Creating a business website is one thing, creating an online presence is quite another. To create an online presence, you need to have a live and active website that serves its purpose. Depending on the nature of your business and your target market, you must have a branding, marketing, and revenue strategy to take your business, its products, and services online.
We’re in 2015, and it’s much easier to take your products, services, and solutions online than ever before. With ecommerce developing as a sustainable platform, opening an online store gives you the convenience of scaling operations like warehousing and consignment management. Let’s take a look at three ways you can take your business products and services online.
Introduce Payment Gateways on Your Website
Once you have a website, you can create a products/services section where people can easily place an order. Good product descriptions, clear pictures, and clear terms of payment, shipment, and other details can go a long way in successfully selling online. Through organic and paid search engine optimization and social media marketing, you can route more traffic to your website that increases the potential of conversions.
For convenience, give customers the option to pay online by integrating payment methods and gateways like PayPal, Skrill, MasterCard, Visa, and cash on delivery. This allows you to sell directly from the website.
Create a Social Media Buying Experience
It’s now easier than ever to start up a new online business with low budgets. By creating social media profiles and promoting them using Facebook Ads, Twitter Ads, and YouTube Ads, you can create an active social media profile. Social media optimization and regional marketing can help you get more fans and followers on Facebook, Twitter, and other social networks.
Tools like Shopify help you create an integrated online store on Facebook where fans can directly purchase items in just 3 to 4 clicks. Once you have created a social media store, you can sell anything from clothing to smart phones and even handcrafted ornaments. You can also integrate social media profiles with Amazon, eBay, and other ecommerce platforms where you have a seller account.
Create an ecommerce Store
If your business offers a wide range of products, services, and their varieties, then opening an ecommerce store can be a good decision. For example, if you have a WordPress website, then you can use the WooCommerce plugin to create an online store for your business.
Ecommerce gives your business the convenience of running a full-featured store with time to time deals, promotions, and coupon code offers available for consumers. One aspect that can help you create a more successful ecommerce site is branding, which many local stores in Australia fail to provide. Creating a brand identity and marketing products and services the right way is essential for a large, loyal customer base.
There are many ways to take your business offerings to online customers. All you need to work on is creating an engaging experience for new and existing customers to leverage on your online presence!