Category: Starting Out

5 Unusual But Effective Team Building Activities

5 Unusual But Effective Team-Building Activities

February 12, 2023 Business Advice Starting Out

When it comes to team building activities there are many tried and trusted ones that invariably help team leaders achieve the desired results.

However, if you are one of those team leaders, managers, or coaches looking for something that differs from the norm, you will be pleased to know that there are numerous unusual team-building activities.

One of the reasons that these unusual team-building activities are so popular is that, just as with activities that you might undertake with your family or friends, the more remarkable and out of the ordinary they are, the more they are enjoyed.

online presence

Importance Of Online Presence For Your Brand

May 19, 2021 Getting Online Starting Out

The traditional means of marketing have become quite dull to grab audiences’ attention.

Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand.

Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience.

Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.

WordPress SEO Mistakes to Avoid

How Can I Avoid Common WordPress SEO Mistakes?

May 1, 2021 Starting Out

Search engine optimisation (SEO) is a crucial part of any WordPress website’s digital marketing strategy. SEO depends on hundreds of different factors, but some factors carry a lot more weight than others.

This means that simply avoiding a few common mistakes when building and maintaining a WordPress website can go a long way towards improving your search engine ranking and making sure that you appear near the top of the search engine results for relevant keywords.

With this in mind, we’ve put together a short list of the most common WordPress SEO mistakes and the best ways to avoid them. They include:

Managing WordPress Website

Top Tips For Managing Your WordPress Website

June 13, 2019 Business Advice Starting Out

So you’ve got a decent WordPress website with an attractive website design and all the content you want. It looks and works great, so you’re done, right?

Wrong. Running a WordPress website requires a lot of ongoing maintenance.

Even if your site does work well, it’s a great idea to add new content and continue improving processes over time.

Doing this will help improve the user experience for your site’s visitors, help you improve your site’s performance, and help ensure continued growth and success going forward.

Commercial Lease Negotiation

Main Issues to Consider In a Commercial Lease in Australia

January 21, 2017 Legal Advice Starting Out

If you are thinking of setting up a business, then either you have your eye set on a property or are scouring the market for a suitable commercial setup.

If you don’t have the finances to buy the property at once, then you must surely be looking through different leasing options on offer.

Commercial leasing in Australia for small businesses is quite common, and that is why there are many options available to accommodate the needs of different businesses in the segment.

The Fundamentals of Trademark Law

October 18, 2015 Starting Out

Customers Puzzled by Business Names: 

According to commercial lawyers, “Trademark”- in simple terms, a brand indicator that lets customers know the basis of a good or bad service. Thus, a central role of concern in trademark lawsuit cases is played by the fact whether a customer is puzzled by the origin of a product or service.

The court came out with 7 factors in order to find out if customers were puzzled (or were expected to be puzzled) by the businesses’ names. The court carried out a balancing test to conclude if score was in support or in opposition to consumer confusion.

The 7 factors that they weighed which you might wish to think about when naming your business:

  1. The Mark Strength

A mark is a business’s trademark (the name word, design or symbol that classifies the business, product or service) in trademark law. Marks could range from quite low and weak to very strong: generic, descriptive, suggestive and arbitrary. The more the mark is strong, the higher the protection it gets under trademark law.

Why You Should List Your Business on Local Search Directories

October 9, 2015 Getting Online Starting Out

In online marketing, the greater the visibility of your business, the greater the chances of conversions.

As of today, nearly every company wants to leverage getting qualified leads more quickly and efficiently than their competitors.

Other than online marketing campaigns and advertisements, business listings on local search directories are an effective way to get more exposure and are affordable, too.

Bright Local states that 31% of SEM activities are focused on building local SEO strategies.

Despite that, SEO experts says that some businesses may fail to understand the ability of local search directories, even though 8 out of 10 people would look up those places when finding products, especially services such as electricians and plumbers.

Things You Need to do to Qualify for a Business Loan

October 7, 2015 Starting Out

Applying for a business loan is Australia requires you to follow a standard set of guidelines as issued by the local government. One of the preliminary requirements for a business loan is to have a detailed business plan and contingency plan prepared that informs the potential lender(s) about your venture.

While a contingency plan is not really necessary like the business plan, it can help increase your chances of being awarded a business loan. Let’s take a look at some of the things you need to consider in order to qualify for a business loan in Australia.

Questions to Ask

Once you have created a business plan, you should ask yourself the following questions:

  1. How much money do I need to borrow to start my business?
  2. What type of loan do I need?
  3. How long will I need the loan for?
  4. Can my business repay the loan in the specified time period?
  5. What interest rates, ongoing fee, and one-off terms are going to be associated with the loan?
  6. What securities can I offer to the lender?
  7. How will the securities affect the interest rate?

Steps To Set Up Your New Business

July 12, 2014 Starting Out

So, are you thinking of setting up your own business in the market? Have you planned out all the details and are ready to make an impact by making your entrepreneurial debut in the field of your choice?

No matter which segment of the industry you plan to enter, there are some very important steps you need to follow if you want your business enterprise to be legal and not have to face any problems in the future.

So, what are these critical steps you need to follow on all accounts in order to setup a successful business in the land of opportunity, Australia? Here they are detailed below. Make sure you don’t miss out on any one of them.

Choose a Suitable Business Structure for Your Enterprise

The structure of a company is of great importance as it plays a significant role in the growth and survival of the company in the industry. Not every business plan or structure suits every kind of company. You need to investigate all options very carefully before you make a decision.

Each type of structure has some advantages and disadvantages linked to it, and certain industries require a certain kind of company structure. The structure of your company also depends on the number of owners and type of organization being set up.

Choose from amongst a partnership enterprise, a company, a sole trader and a trust.

What You Will Need to Start Up Your Entrepreneurial Project

January 12, 2013 Starting Out

An entrepreneur seeking to make it big in the industry needs to know that there are some things that he needs to keep in mind before he makes an entry into the industry. There is a lot to see, do and organize, before you can actually think of taking a step forward and setting up your own company in the competitive Australian market.

As a young, energetic and ambitious entrepreneur, there are some important things you need to keep in mind before you start your own venture. Following is a list of some important things you will need and have to do, to have a successful entrepreneurial start-up.

A Concrete and Thorough Business Plan

The first thing that you will need is a thorough business plan which has all the details of how you aim to run the company operations, secure the finances and  design a plan for future growth. Remember, a well constructed business plan is the first step in the long line of processes which are necessary for a successful business enterprise. Without a good business plan, you can say goodbye to all your dreams of setting up a new venture, and getting any investment from financial experts or institutions. Writing a good business plan.

Training and Help

Once you have crossed the first milestone with flying colours, it is now time to understand how difficult it can be to survive in the real and highly competitive industry. While a detailed business plan is an essential requirement for success, the most difficult and crucially significant part is the execution of the plan.