WordPress SEO Mistakes to Avoid

How Can I Avoid Common WordPress SEO Mistakes?

Search engine optimisation (SEO) is a crucial part of any WordPress website’s digital marketing strategy. SEO depends on hundreds of different factors, but some factors carry a lot more weight than others. This means that simply avoiding a few common mistakes when building and maintaining a WordPress website can go a long way towards improving your search engine ranking and making sure that you appear near the top of the search engine results for relevant keywords.

With this in mind, we’ve put together a short list of the most common WordPress SEO mistakes and the best ways to avoid them. They include:

Ignoring Meta Titles & Descriptions

Meta titles and meta descriptions never appear on your website design, so you might be excused for thinking that they aren’t important and ignoring them. However, to do so would be a very bad idea.

Both meta titles and meta tags are two SEO tools that play key roles in your website’s SEO score, and it’s very important to customise them for every single new page you publish. Try and write rich descriptions with keywords and a short summary of a page’s content, and make titles catchy and clickable.

Duplicating Content

A lot of people base their new website on a competitor’s site, especially if you’re working in tight niche. While this can work in your favour if you do it well, it’s important to make sure that you don’t duplicate someone else’s content, otherwise you will receive significant SEO penalties.Make sure that every single piece of writing on your website is completely customised to prevent any SEO penalties or red flags.

Using Too Many Plugins

Now, don’t get me wrong – plugins are great! However, it is possible to use too many. Most WordPress plugins are resource intensive, and they can slow your website down a lot if you’re not careful. A slow website will perform poorly from a SEO perspective, so it’s important to make sure that you only use good quality WordPress web design plugins that are relevant and useful.

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Managing WordPress Website

Top Tips For Managing Your WordPress Website

So you’ve got a decent WordPress website with an attractive website design and all the content you want. It looks and works great, so you’re done, right?

Wrong. Running a WordPress website requires a lot of ongoing maintenance. Even if your site does work well, it’s a great idea to add new content and continue improving processes over time. Doing this will help improve the user experience for your site’s visitors, help you improve your site’s performance, and help ensure continued growth and success going forwards.

With this in mind, I’ve put together a short list of my top tips for managing a WordPress website. They include:

  1. Update your WordPress software

WordPress regularly releases new performance and software updates. If you want to get the most out of your website, it’s important to make sure that you regularly update your software.

Luckily, the WordPress dashboard will usually tell you if your current version is out of date, and it lets you update with the click of a button.

Keeping your site up to date like this will ensure that you benefit from all the latest WordPress features and functions, letting you stay ahead of your competition.

  1. Use a decent back-up plugin

There’s nothing worse than spending countless hours building a fresh web design, only to lose it all when your hosting provider’s servers crash. Luckily, there are ways to protect yourself against this.

Start by installing a decent back-up plugin. There are plenty to choose from, but try and find one with decent reviews that backs up your site’s content regularly.

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Commercial Lease Negotiation

Main Issues to Consider In a Commercial Lease in Australia

If you are thinking of setting up a business, then either you have your eye set on a property or are scouring the market for the suitable commercial setup. If you don’t have the finances to buy the property at once, then you must surely be looking through different leasing options on offer. Commercial leasing in Australia for small businesses is quite common, and that is why there are many options available to accommodate the needs of different businesses in the segment.

While commercial leasing is a good option for anyone trying to setup a new business, there are also some important issues and regulations linked with the process. If you want to make sure that there are no legal irregularities, then you need to pay close attention to meeting all the requirements without error.

Some of the important issues related to commercial leasing for small businesses in Australia, include the following,

Rights as a Tenant

The lease details all your rights and related obligations as a tenant. If you want to make any changes or add any adjoining space to the property, then make sure that you have the right to do it, under the negotiation terms made with your landlord. Some important rights as a tenant that you would probably want to include in your lease documents include,

  • Use of any common area
  • Access to all areas of the premises
  • Use of certain facilities like toilets
  • Putting up additional shelving and partitioning
  • Putting up any sign on the property

It is important that you discuss all the details before signing a lease contract.

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online presence

Importance Of Online Presence For Your Brand

The traditional means of marketing have become quite dull to grab audiences’ attention. Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand. Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience. Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.

Greater Business Opportunities

The world of internet is overflowing with opportunities for businesses to grow. A brand can easily reach out to its target audience through online platforms and even interact with their customers to build good relationships as part of its overall online reputation management. These opportunities cannot be utilized by traditional means, which is the reason a sound online presence is important for every brand.

Furthermore, due to the popularity of internet, consumers now prefer researching about a company online then go out and make the purchase immediately. If someone is looking for a good dine in place, they will first look for restaurants online. This provides business a great chance to entice customers with their appealing online image. Similarly, bad reviews on your brand can really mean losing business.

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The Fundamentals of Trademark Law

Customers Puzzled by Business Names: 

According to commercial lawyers Fletcher Law, “Trademark”- in simple terms, a brand indicator that lets customers know the basis of a good or bad service. Thus, a central role of concern in trademark lawsuit cases is played by the fact whether a customer is puzzled by the origin of a product or service.

The court came out with 7 factors in order to find out if customers were puzzled (or were expected to be puzzled) by the businesses’ names. The court carried out a balancing test to conclude if score was in support or in opposition to consumer confusion.

The 7 factors that they weighed which you might wish to think about when naming your business:

  1. The Mark Strength

A mark is a business’s trademark (the name word, design or symbol that classifies the business, product or service) in trademark law. Marks could range from quite low and weak to very strong: generic, descriptive, suggestive and arbitrary. The more the mark is strong, the higher the protection it gets under trademark law.

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Why You Should List Your Business on Local Search Directories

In online marketing, the greater the visibility of your business is, the greater the chances of conversions will be. As of today, nearly every business wants to leverage on getting qualified leads more quickly and efficiently than their competitors. Other than online marketing campaigns and advertisements, business listings on local search directories is an effective way to get more exposure, and affordable too.

In fact, Bright Local states that 31% of SEM activities are focused on building local SEO strategies. Despite that, seosydneypro.com.au says that some businesses may fail to understand the ability of local search directories, even through 8 out of 10 people would look up in those places when finding products and especially services such as electricians and plumbers. If you’re still not sure about local search directories, here are five reasons why you should list your business today!

Improved Visibility

As mentioned before, most, if not all internet users, will look for local information in search directories. Hence, if your website is listed and gives the users information they need, then you have a great conversion potential. Following this, if your website is listed in several directories, then your online visibility increases.

Accessibility

With more visibility on local search directories, it will be easier for people to find out more about your business and get in touch with you regarding products, services, and solutions. Effective content marketing and SEO will help you convert users into paying customers. In this case, local search directories are the gateway to your customers and vice versa.

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Things You Need to do to Qualify for a Business Loan

Applying for a business loan is Australia requires you to follow a standard set of guidelines as issued by the local government. One of the preliminary requirements for a business loan is to have a detailed business plan and contingency plan prepared that informs the potential lender(s) about your venture.

While a contingency plan is not really necessary like the business plan, it can help increase your chances of being awarded a business loan. Let’s take a look at some of the things you need to consider in order to qualify for a business loan in Australia.

Questions to Ask

Once you have created a business plan, you should ask yourself the following questions:

  1. How much money do I need to borrow to start my business?
  2. What type of loan do I need?
  3. How long will I need the loan for?
  4. Can my business repay the loan in the specified time period?
  5. What interest rates, ongoing fee, and one-off terms are going to be associated with the loan?
  6. What securities can I offer to the lender?
  7. How will the securities affect the interest rate?

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Steps To Set Up Your New Business

So, are you thinking of setting up your own business in the market? Have you planned out all the details and are ready to make an impact by making your entrepreneurial debut in the field of your choice?

No matter which segment of the industry you plan to enter, there are some very important steps you need to follow if you want your business enterprise to be legal and not have to face any problems in the future.

So, what are these critical steps you need to follow on all accounts in order to setup a successful business in the land of opportunity, Australia? Here they are detailed below. Make sure you don’t miss out on any one of them.

Choose a Suitable Business Structure for Your Enterprise

The structure of a company is of great importance as it plays a significant role in the growth and survival of the company in the industry. Not every business structure suits every kind of company. You need to investigate all options very carefully before you make a decision.

Each type of structure has some advantages and disadvantages linked to it, and certain industries require a certain kind of company structure. The structure of your company also depends on the number of owners and type of organization being set up.

Choose from amongst a partnership enterprise, a company, a sole trader and a trust.

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What You Will Need to Start Up Your Entrepreneurial Project

An entrepreneur seeking to make it big in the industry needs to know that there are some things that he needs to keep in mind before he makes an entry into the industry. There is a lot to see, do and organize, before you can actually think of taking a step forward and setting up your own company in the competitive Australian market.

As a young, energetic and ambitious entrepreneur, there are some important things you need to keep in mind before you start your own venture. Following is a list of some important things you will need and have to do, to have a successful entrepreneurial start-up.

A Concrete and Thorough Business Plan

The first thing that you will need is a thorough business plan which has all the details of how you aim to run the company operations, secure the finances and  design a plan for future growth. Remember, a well constructed business plan is the first step in the long line of processes which are necessary for a successful business enterprise. Without a good business plan, you can say goodbye to all your dreams of setting up a new venture, and getting any investment from financial experts or institutions. Writing a good business plan

Training and Help

Once you have crossed the first milestone with flying colours, it is now time to understand how difficult it can be to survive in the real and highly competitive industry. While a detailed business plan is an essential requirement for success, the most difficult and crucially significant part is the execution of the plan.

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