Have a Unique Product, Want to Sell Online? Are Your Prepared?
Congratulations!!! After months of rattling your mind you have decided on a lucrative online business opportunity and have accumulated capital to launch it. However, without a professional digital agency, starting an online business would not be easy as it appears, there are roadblocks before you can achieve a break-even in terms of profit. So, here is a 5-step checklist to guide and steer you toward success.
- Did You Actually Get a Feedback on Your Product Before Launching?
If you thought your family and friends found your business idea or product highly useful, think again! Feedback obtained from people who are emotionally close to you would appreciate every business idea that emerges from your mind. Seeking a nod from them is a disaster for your launch. To validate if your product/service is unique and sell-able, you must conduct a market survey. Connect with potential customers on the social networks such as Twitter, What’s App, Pinterest, Google+, and FaceBook to gauge their interest in your product or use customer insight survey tools, such as Client Heartbeat and Qualaroo.
- Know Your Competitors and Customers
Research the market competition before you can pitch your uniqueness to your audience.
Use tools like SimilarWeb, Google Alerts, Google Trends, and LinkedIn to gauge what your competitors are offering, how they are delighting their customers, and which are the popular sites in your niche. Use this knowledge to make your product different from your competitors.
Often, entrepreneurs first gauge the market response by launching a prototype of the product/service. They use the forums, blog sites, and social media channels to encourage potential customers to participate in their survey by offering them free samples or holding a contest.
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