Creating a business website is one thing, creating an online presence is quite another. To create an online presence, you need to have a live and active website that serves its purpose. Depending on the nature of your business and your target market, you must have a branding, marketing, and revenue strategy to take your business, its products, and services online.
We’re in 2015, and it’s much easier to take your products, services, and solutions online than ever before. With ecommerce developing as a sustainable platform, opening an online store gives you the convenience of scaling operations like warehousing and consignment management. Let’s take a look at three ways you can take your business products and services online.
Introduce Payment Gateways on Your Website
Once you have a website, you can create a products/services section where people can easily place an order. Good product descriptions, clear pictures, and clear terms of payment, shipment, and other details can go a long way in successfully selling online. Through organic and paid search engine optimization and social media marketing, you can route more traffic to your website that increases the potential of conversions.
For convenience, give customers the option to pay online by integrating payment methods and gateways like PayPal, Skrill, MasterCard, Visa, and cash on delivery. This allows you to sell directly from the website.