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The Impact of New Safety Regulations on Australian Mining Companies

July 8, 2024 Mining

Grab your hard hats and hi-vis vests, because we’re about to dive deep into a topic that’s got the mining industry buzzing louder than a diamond drill bit. We’re talking about the new safety regulations that are shaking up Australian mining companies faster than a blast in an open-cut pit.

Now, I know what you’re thinking. “Safety regulations? Isn’t that about as exciting as watching paint dry?” But hold your horses, mate. These changes are reshaping the industry in ways that would make even the most seasoned miner’s head spin.

So, let’s strap on our safety gear and explore how these new rules are impacting our diggers, drillers, and everyone in between.

1. The Push for Zero Harm: More Than Just a Slogan

Remember when “She’ll be right” was the unofficial motto of every worksite? Well, those days are long gone, especially in the mining industry. The new mantra is “Zero Harm,” and it’s not just a catchy phrase – it’s the driving force behind the latest safety regulations.

I caught up with Bluey, a veteran miner with 30 years under his belt, at a site in the Pilbara. He chuckled as he reminisced, “Back in my day, we thought a few bumps and scrapes were just part of the job. Now? If you get so much as a paper cut, there’s a full investigation!”

But jokes aside, this focus on eliminating all workplace injuries and fatalities is having a real impact. Mining companies are being required to implement comprehensive safety management systems, conduct regular risk assessments, and provide extensive training to all employees.

Pay-Per-Click Advertising: Maximizing ROI on Google Ads

July 1, 2024 Marketing

Hey there, digital marketing enthusiasts and PPC newbies alike! Ready to dive into the world of pay-per-click advertising? Grab your favorite caffeinated beverage, because we’re about to embark on a journey that’ll transform your Google Ads game and boost your ROI like never before.

Before we jump in, let me share a quick story. A few years back, I was working with a small e-commerce business selling handmade jewelry. The owner, let’s call her Sarah, was skeptical about PPC. “I’ve tried it before,” she said, “and I just burned through my budget with nothing to show for it.” Fast forward three months, and her Google Ads campaigns were generating a 300% ROI. How’d we do it? Well, that’s exactly what we’re going to explore today.

Understanding the Basics of Pay-Per-Click Advertising

First things first, let’s break down what PPC actually is. In simple terms, it’s a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Google Ads is the most popular PPC advertising system in the world. It allows businesses to create ads that appear on Google’s search engine and other Google properties.

The beauty of PPC is its measurability and controllability. You can track every aspect of your campaign, from impressions and clicks to conversions and ROI. Plus, you have control over how much you spend, when your ads appear, and who sees them.

According to WordStream, businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Not too shabby, right?

The Important SEO Tips for Small Businesses in Australia

April 10, 2024 Getting Online Marketing

Do you want to improve your business visibility online? Ever wondered why everyone prompts you to improve your SEO marketing techniques? It is because this technique is the foolproof way for you to tap into an ever wider customer market, knowing no geographical boundaries or limits.

Search engine optimisation techniques are the magic formula which let you attract, draw in and ensure customer conversions, and make a success of your business in a unique way. As the popularity and impact of SEO techniques are gaining momentum and fame, it is fast becoming the foolproof way to reach out to and penetrate a large potential market, and enjoy business and success for your company.

To compete in a highly aggressive Australian market, it is essential that you play all your cards right. Remember, even if your business has a good website and a social presence, but lacks the search engine optimization techniques to boost its business, then you will have no chance to gain any visibility in the market.

Want to know great tips on how to build up, develop and improve on your search engine optimisation techniques? Then read on…

Recognize SEO Importance

The first step is to make sure that you understand how important SEO is for your business. You need to know how relevant it is to the success of your business. To sum up the necessity of having SEO, you just need to understand that with no efforts in this field, you won’t be able to attract any visitors from the different search engines.

With no SEO methods, search engines will not able to categorize or rank your website for any business relevant keywords.

5 Tips For Creating An Outdoor Workspace In Your Landscaped Garden

April 4, 2024 Business Advice

During the Covid pandemic, there were very few businesses and business sectors that were not adversely affected, and landscaping companies were among them. Given the various lockdown rules and the need for social distancing, even though the garden is an outdoor space, there were few opportunities for landscapers and their clients to meet and discuss new garden designs.

Another result of the pandemic and lockdown was that millions of people who would have normally commuted into an office were obliged to work from home where it was feasible. Whilst this was a necessity due to the pandemic, many soon found that working at home was an enjoyable experience, and as a result, many businesses reported that the productivity of many of their employees went up significantly during this period.

Coming out the other side of covid, many of the employees who worked from home have been allowed to remain doing so, either full-time or for part of their working week. This has led to many individuals seeking ways to create an outdoor workspace with all the benefits that it brings such as working in the fresh air, and the natural surroundings.

So, if you have been considering an outdoor workspace for yourself as someone who now works from home, or if you were already working from home and wish to have an enhanced workspace, or simply for times when you are browsing the web on your laptop, here are five key tips that will help make that outdoor workspace all the more feasible and enjoyable.

How To Manage Your Business’s Inventory In Rented Storage

February 6, 2024 Business Advice

Successful inventory management is vital for every business to avoid waste and losses, and one option available to assist with those aims is to rent secure Perth storage units from a commercial storage facility. By getting a proper inventory management system in place with the help of secure storage units, you will avoid unnecessary purchase orders, expired excess stock, and wasted working hours trying to deal with all those issues.

In this blog post, we will take a more detailed look at why effective stock management is vital and, specifically, how to use a secure storage facility as an integral part of what will make implementing your stock management easier for you.

First Steps

The first step is to select a storage facility with the space available and the additional services you need that will suit the needs of your business. Look at factors such as the size of the storage unit you require, the security on-site, flexibility such as opening times, and availability of climate-controlled units if they will be required. Also, ask other business owners if they can recommend any storage facilities they may have used.

Take An Accurate Inventory Count

Before transferring your existing inventory to your storage unit, accurately count what you currently have. This will not apply if you have no inventory or are a new business and will send your first inventory purchase to your storage unit. An accurate count of what you have provides the basis to check your inventory levels more easily and get an ongoing accurate inventory count once your stock is stored in your storage unit.

How Web Design Techniques Affect Search Engine Rankings?

January 25, 2024 Getting Online Marketing Web Development

Captivating web designs always have a competitive edge over any other website design. It is essential for a website to be listed high in search engine rankings so that it can be easily found by the searchers.

Higher the ranks, easy the search

A nicely built website designed by web design professionals entwined with artistic designs and precise yet detailed information is the one desired for exploration. Imagine, who would want to mark his presence on a website that has incomplete information and a dull composition? The searchers need a reason to visit the website. Each website must have certain design structures in order to rank high in a SEO campaign.

Let us have a look on few of the web designing tips required to accelerate the search engine rank through search engine optimisation.

1. Increased Number of Pages

A large website can increase your chances of ranking high in search engines. So if you have a good number of pages added to your website as compared to your counterparts, you are likely to mark a top page ranking for your website. Make sure that your pages are relevant and do not deviated out of the context. Search engines like a huge number of relevant pages with information. Also, since you have a huge website, you can possible keep the visitors engrossed for a longer time, thus resulting in potential sales.

2. Include Graphic Representation

Only content and no graphics appear to be a boring option. You may have concocted a really good content and filled your website but it doesn’t serve the purpose of those who are more inclined towards exploring the graphics. If you are selling a product, putting up pictures with relevant amount of information will be more preferable for visitors to comprehend the essence of product. Read more on the importance of images here.

The Pros And Cons Of Leasing Office Furniture Versus Buying Office Furniture

January 24, 2024 Business Advice

When acquiring commercial furniture for a business, education center, health facility, or any other organization type, you have no shortage of choices. These choices include the style, the quantity, the specific furniture items, the colors, and the amount you will spend on it all. The last of those, spending, will be influenced by many factors, especially another choice you must make…Do you lease or buy commercial office furniture?

It is a choice that will influence many things, not least what you must pay upfront for your office furniture, any ongoing payments, and the total amount you will spend. It may also make a difference to the quantity, type, and quality of the office furniture you can acquire. Investing in premium quality furniture from trusted brands including Atama, would have more benefits than buying cheap furniture from Kmart or IKEA.

Ultimately, whether you buy or lease, office furniture will come down to which options you believe is the most advantageous. Determining that will require you to look at the pros and the cons of each option. If you are wondering what these pros and cons are, wonder no more, as we have laid them all out below.

How To Recognise The Warning Signs That An Employee Has A Drug Addiction

December 28, 2023 Business Advice

One of the comments that can be heard when someone enters drug rehab is from someone with them, be that a loved one, a friend, or their employer, which is, “I had no idea”. Granted, if someone has a drug addiction, it is more than likely that those in their family or their circle of friends would know; however, when it comes to their employer, it is undoubtedly the case that they are often the last to know.

We say that not to suggest that employers do not care about employees who are facing up to drug problems and getting help for it. Admittedly, some do not, but thankfully, many do. Still, notwithstanding the enlightened status on helping employees, it does not necessarily mean that they are going to be able to spot that one of their employees is regularly taking drugs and may even be addicted to them.

It is only after supporting that employee by enrolling them in drug rehab that an employer might discuss this with the drug rehab staff. The reason to do so is that they do not want to be in the same situation in the future where an employee who needs help does not receive it as soon as possible because the warning signs were not picked up.

What the drug rehab facilities professionals from Sivana Rehab can outline is what to look for when determining if someone is using drugs and what warning signs are most obvious. Here are what warning signs they are likely to highlight, especially within a workplace environment.

10 Quick Tips For Employers To Promote A Supportive Approach Towards Employees With Drug Problems

November 18, 2023 Business Advice

If we were to examine the two extremes of employers’ views on employees who have drug problems, we would have those who would dismiss them without so much as a goodbye and those who would fully support their recovery and possibly even fund them entering drug rehabs in Perth. Thankfully, far more employers tend towards the latter attitude than the former.

We have to caveat that last statement by saying that we are not advocating that employers should let employees openly use drugs and turn a blind eye to it. Quite the reverse. Drug use serves no one other than criminal drug dealers, and so we most certainly agree the workplace is no place for drug taking.

However, it is also the case that, in our view, drug addiction should be viewed as an illness, and just as you would want someone with a heart or stomach disorder to receive the necessary treatment, then that likewise should apply to someone who is addicted to drugs.

As for how this plays out in the workplace and what the employer’s role should be, much of it will be dictated by what type of business it is and its drug policy, assuming it has one. Some businesses, due to the nature of what they do and the work done by their employees, have no option but to take a zero tolerance to drug use based on health and safety considerations and, in some cases, the law.

5 Signals Indicating Your Office Couches Need Professional Cleaning

August 30, 2023 Business Advice

Clear, clean windows are crucial for shops displaying goods and attracting customers. Regular window cleaning is a worthwhile investment, enticing window shoppers to enter and buy. Similarly, a stained or smelly couch for client meetings can instantly deter potential new clients.

However, if you do not have a regular couch cleaning agreement with professional upholstery cleaners, then it begs the question, at which point do you determine that your office furniture does need attention? If you do it randomly, the risk is that one or more chairs and couches get stained without you knowing about it, and horror of horrors, a client sees that stain and immediately forms a negative opinion of your business.

Far better than this scenario is to have a checklist that assists you in determining what triggers the need for you to call professional couch cleaners to take care of your upholstered furniture. As for what you have on that checklist, the best option is signs or signals, and when they occur, that tells you it is time to make that call. Here are what we consider the top five of those signals.

The Skills Required To Follow A Career In Actuarial Services

April 12, 2023 Business Advice

Have you ever considered a career in actuarial services? If instead of a “Yes” or “No” answer, your response was “What are actuarial services?” then we are sure you are not the only one. Whilst careers such as teacher, lawyer, and accountant are all well known, and the path to becoming one fairly clear, the path to becoming an Actuary is less so.

That is why we are going to go through, first, what an actuary is and the important work they do, and then we will outline the skills you need to become an actuary and to follow a successful career in actuarial services.

What Does An Actuary Do?

It stands to reason that if you are going to consider a career as an actuary, it will help to know what they do. Actuaries work within the finance sector advising upon products such as investments, insurance and pensions. Their clients can include both businesses and private individuals.

Their primary role involves the assessment of risks, and they do this by using tools such as mathematical models, statistical models, historical data, and the analysis of trends, to name but a few. By bringing these skills to the fore, an actuary can advise their clients as to the level of risks involved in a given scenario, and that allows those clients to make better informed financial decisions.

5 Fundamentals Of Web Design For Small And Local Business Websites

April 4, 2023 Web Development

Websites are by web designers created for businesses of all types and of all sizes. From the global giants that are household names across the world to the local dog groomer who makes the dogs in a small town of fewer than five thousand inhabitants look their best, there is a web design that suits them all.

Websites for large corporations often have no other purpose than to provide company information and to promote brand awareness of the business. Websites of smaller businesses will also include information, but many are also designed to either generate local sales or leads that the business can follow up with.

These points signify that there are specific web design features that are more suitable to some websites than others based upon the size and the needs of the business. Given that the majority of people reading this are more likely to own or manage a small or local business than they are to be a CEO of a multinational giant, we thought it best if we focus on websites for small, local businesses.

There will be many ways in which a local businesses website can be enhanced, however, there are five fundamental criteria that they must follow. This is because the visitors to their website will have different objectives than if those same visitors were to visit the website of a global company like Dell or Audi. Read on, and we will outline what those five fundamental criteria are.

5 Unusual But Effective Team-Building Activities

February 12, 2023 Business Advice Starting Out

When it comes to team building activities there are many tried and trusted ones that invariably help team leaders achieve the desired results. However, if you are one of those team leaders, managers, or coaches looking for something that differs from the norm, you will be pleased to know that there are numerous unusual team-building activities.

One of the reasons that these unusual team-building activities are so popular is that, just as with activities that you might undertake with your family or friends, the more remarkable and out of the ordinary they are, the more they are enjoyed. For a team leader looking to provide activities to help build their team, if the members of that team are actually enjoying those activities, the more they will benefit from them.

The question that might be on your mind now might be ‘Exactly what are these unusual team-building activities?’. Well, for a start we going to outline 5 of them, but beyond that, a simple search online using the search term ‘team building activities’ preceded with any of ‘unusual’, ‘bizarre’, ‘unique’, ‘extraordinary’, or ‘unconventional’ is bound to provide you with loads of excellent ideas.

One thing that these activities must be to qualify as being unusual is that they must be as far removed from the normal activities that your team would normally participate in. In other words, if they are a sales team, do not use sales-related acuities or if they are a team of dancers, by all means, have physical activity, but not one which requires them to dance. Here are those 5 activities…

Axe Throwing

The bowling alley is old news so why not go to an axe-throwing centre, with lanes where your team can try to hit targets with an axe? It can be made more competitive by splitting the groups into teams, and afterwards, you can all sit and have something to eat or drink whilst discussing hits and near misses.

7 Questions To Ask Yourself To Determine If Your Landscaping Offers Are Irresistible

June 29, 2022 Business Advice

One of the greatest lines in, what many consider one of the greatest ever movies, is “I’ll make him an offer he can’t refuse”, which was spoken by Marlon Brando in The Godfather, at which point you might now be asking “What has Don Corleone this got to do with landscapers?”. Well, making offers people cannot refuse works for landscaping businesses just as well as it did for mafia mobsters, except your offers will not come with threats attached.

Instead, your offers will help make it easier for you to gain new customers to create a win-win situation where your profits increase, and you have a delighted customer who is now more than willing to write positive reviews about your landscaping business.

Now, a problem exists in that some landscapers are unsure how to create these amazing offers we refer to. So, to help them, and you if you need help too, here are seven questions to which the answers will help you create outstanding offers to attract landscaping clients.

What Do My Prospects Need?

Your offers should invariably match the needs, wants, goals, and pain points of your target audience. Research what prospective landscaping customers in your area are looking for from landscapers like from spacedesigns.com.au and for their gardens, then create your offers around those.

5 Reasons To Relocate Your Dental Practice To New Premises

May 4, 2022 Business Advice

For those dentists who own the dental practice you work in, one of the main decisions that you would have to make at some point was which premises you were going to set up that business in. In the time since, your business may have changed in several ways, and that can then lead to another question as to whether your current premises are congruent with where your business is at.

We appreciate that moving premises is a significant step, and will undoubtedly cause some level of upheaval. However, for all the short-term downsides of moving, multiple positives can be realised, some quickly, and some in time. Below we have outlined five positive reasons for moving your dental practice to new premises.

It Can Reduce Outgoings And Thus Increase Profits

It is not the case that to increase profits you must always increase revenue. Profits can also be increased by reducing costs, and often one of the ways to do so is moving to a new location. Dentists can find themselves in premises where the rent and ancillary costs are extremely higher and continue to increase. If a landlord is not willing to reduce rent then it can often be the most sensible step to move to other premises where rent and cost are much lower.

5 Signs That Your Business’s Commercial Lift Needs Refurbishing Or Replaced

April 13, 2022 Business Advice

When you are ultimately responsible for the welfare and safety of everyone who enters your business premises, it certainly pays for you to be vigilant. That should also include you encouraging your staff and anyone who enters your building to report anything which they feel is unsafe or in need of attention.

One part of your building where what we have just outlined will be most crucial is your commercial lift or lifts if you have more than one. Whilst commercial lifts are by design extremely safe, that safety is compromised if regular maintenance is not undertaken, or repairs and refurbishments do not take place when the condition of your lift warrants them.

The significance of that last paragraph should not be underestimated, and we are sure most business owners do not shirk their responsibilities concerning safety. However, where the intentions may be good, there could be a lack of knowledge regarding knowing what signs to look for that would suggest your commercial lift requires refurbishment, or in extreme cases, needs some or all of it to be replaced altogether. Here are 5 of those signals.

5 Steps To Ensure You Choose The Right Investment Or Financial Planner

March 22, 2022 Business Advice

As you have built and continue to run your business, we are sure you have sought advice and guidance from many professionals relating to your business and its finances such as your accountant or commercial lawyer. That same principle applies when it is your personal finances that are being considered and this is where you may wish to meet with investors or financial planners.

To clarify the difference is not easy as the two roles often overlap and you will even find two people advising on the same financial matters, with the first company designating them as a financial planner, and the second company calling theirs an investment planner.

In most cases, an investment planner is someone who, unsurprisingly, is an expert on investments, and a financial planner is an expert in several areas of personal finance, including investment planning. However, regardless of their job title, when choosing a financial or investment planner process of making the correct choice is identical in each case. For brevity and clarity, we will use the term ‘financial planner’ to represent both.

5 Essential Functions A Dentist’s Website Must Perform To Enhance Their Business

March 2, 2022 Business Advice Web Development

In an age where the vast majority of people use the internet to search for products and services, all dentists must have a website. Anyone searching for a dentist in their local area, will doubtless see most of them have a website of some kind, but the more pertinent question should be whether any of those websites benefit the dental practice it represents.

This follows from the fact that merely having a website online is pointless if it achieves nothing. We guarantee that you could check over 100 dental practice websites and it would be a good day if any more than 20% of them tick every box in the list of functions a website should have.

Note that whilst a website looking great is an advantage, too many of them focus on its appearance, rather than it doing anything to promote the dental business including encouraging potential patients to get in touch. To clarify what a website should achieve, here are five basic functions every dental practice’s website should fulfil.

A Website Must Have Goals

One of the biggest website design mistakes is that it has no specific goals, and its purpose for existing has not been identified. A dental practice’s website can have many functions such as expounding its impressive record of patient satisfaction, promoting special treatments, or simply getting prospective patients to call to register.

Pros And Cons Of 6 Different Commercial Carpet Cleaning Methods

January 12, 2022 Business Advice

Commercial carpet cleaners are asked to clean carpets in offices and other business premises that may have been stained differently. In addition, the state of the rug will depend on the type of business, how many people walk across it each day, and how well it has been cared for in the past, if at all.

As a result of all these variables, commercial carpet cleaning companies have had to develop several different carpet cleaning methods over the years; no single carpet cleaning method stands above all others as they each have specific uses and individual pros and cons. Thanks to the professional advice from Brilliance Carpet Cleaning Perth, you are about to discover the pros and cons as we look at 6 of the most common commercial carpet cleaning methods.

Vacuuming: Everyone knows this method, and it is still integral to commercial carpet cleaning to remove dirt and grit from carpets.

Pros

Very cost-effective
Simple and easy
Ideal for removing dirt and grit
Helps reduce wear in carpets

Cons

Needs to be done regularly….daily if possible
Not suitable for wet stains

10 Areas Of Your Restaurant You Must Ensure Are Cleaned And Sanitised Daily

December 8, 2021 Business Advice

If you own or run a restaurant of any kind, you will hopefully be more than aware that the cleanliness and hygiene within your premises are every bit, if not more important, than how good your food tastes. After all, what is the point of having the best chefs and service staff, if no one visits your restaurant because it has gained a reputation for being unclean and unhygienic?

We are sure that is not the case and that you do all you can to make your restaurant clean, perhaps by using professional cleaners from gleamcleanwa.com.au to either advise on or to carry out cleaning tasks regularly.

Whether you use outside professionals or have your own team of trained cleaners, you need to be conscious of the fact that there are some parts of your restaurant and items within it, that require special attention and at the very least cleaned and sanitised daily. These are the ones that are especially in use when it comes to the cooking, preparation, and serving of food, plus others that many customers will come into contact with. Here are ten examples of what we mean.

Tabletops: Probably one of the most obvious examples given that multiple people will have eaten at a table and dropped food on it. It is not enough to simply wipe the table of spillages, and the like, but after each guest leaves it should be sanitised before the next guests sit down.

7 Ways Your Wills Lawyer Business Benefits From Better Branding

July 23, 2021 Business Advice Marketing

It may the case that within some wills lawyer businesses that marketing and branding are well down the list of priorities. Hopefully, that is not the case for your business because by ignoring them you are undoubtedly missing out on a huge number of opportunities to enhance the performance of your business.

In particular, by branding your wills lawyers business effectively you open it up to a huge number of advantages. This is especially important if you operate in an area where there is significant local competition for the sorts of legal services you provide. In this article we are going to examine 7 of the main reason why your wills lawyer business can benefit from effective branding.

Projects A Premium Identity

Any branding that means a business is perceived as being premium or first class will definitely attract more customers, and more importantly, allow that business to charge premium fees for its services. We are not suggesting that you rebrand your business simply with the sole intention of increasing your fees, but there is no escaping the fact that a first-class image, provided it is backed up with first-class customer service, gives you that option.

Improves The Chances Of Expansion

As a business’s performance improves and its revenue and profits increase likewise as a result of improved branding, its future becomes a lot brighter. Part of that future could include you deciding to reinvest some of those profits into expanding your wills lawyer business. That could mean relocating to bigger offices or even opening additional offices in other areas. Each of these new offices should see similar success, thanks to the main brand being so strong.

How To Design A Meditation Room On Your Business Premises

July 2, 2021 Business Advice

Suppose you are an employer who takes a proactive stance in aiding your workforce’s mental health. In that case, you may have encountered scenarios where employees have been dealing with depression, family trauma, anxiety, and also those who have gone through a drug rehab program. That you support your employees in these and other situations is laudable, and you might wonder what more you can do to promote all your employees’ mental health.

People are becoming increasingly aware that not all mental health issues require prescriptive medicine and that their mental well-being can be maintained and improved using other methods. There are many of these methods around, and meditation is often cited as highly effective.

Meditation is a means of quieting the mind and focusing on the present moment to the exclusion of anything else. People benefit in lots of ways from meditation, and the most commonly mentioned is clarity of thinking, a feeling of relaxation, and one that all is well. With regards to those who might be going through drug rehabilitation, these are indeed three excellent states of mind to be in.

Whatever the reason you believe medication might benefit your employees, you can encourage it further by creating somewhere within your business premises that they go to and meditate. Whether you call it a meditation room or meditation space does not matter. The fact that it will exist and be available for use by employees is an important point.

5 Signs Your Office Carpet Needs To Be Professionally Cleaned

June 16, 2021 Business Advice

Suppose you are a business owner or office manager. In that case, you will possibly be responsible for organising the cleaning and maintenance regimes within your office, and part of that will be the carpet cleaning.

In normal circumstances, it might be sufficient for your day-to-day cleaners to do the regular vacuuming and occasional stain removal for your carpets. Still, ultimately, you may need to take further action. That action is when it becomes necessary for you to arrange for the rugs in your office to be professionally cleaned.

The question this begs is at what point do you make that call, and what signs should you be looking for to tell you it is time for professional cleaners to come and use their skills and experience to get your carpets looking at their very best again. Here are five of those signs.

#1 Increased Instances of Allergies

If your office staff are prone to hay fever attacks or have shown ever-increasing signs of allergies, such as sneezing or skin irritation, it could be a sign that your carpet is playing host to many allergens and bacteria. These microscopic nasties, including dust mites and pollen, will remain permanently if a rug is not cleaned correctly.

Even daily vacuuming might not be enough, so having the offending carpet professionally deep cleaned is the answer. This will remove allergens and bacteria and make your office healthier.

3 Reasons You Should Always Use An Expert Digital Marketer

June 11, 2021 Marketing

If you run or own a landscaping or landscape design business, the chances are that you don’t have time to stay up to date with all of the latest advances in digital marketing technology. The digital world is evolving at a rapid pace, and it’s quickly becoming one of the most competitive spaces on the planet.

If you want your landscaping business to remain competitive, then you need to make sure that you’re maintaining a strong online presence. There are many ways to do this, including through a high-quality website, through social media, and by using things like search engine marketing. A high-quality digital marketer can help you do all of these things, especially if you’re not very technologically minded.

Our top three reasons why you should always use an experienced digital marketer, such as Slinky Digital Marketing, to promote your landscaping or landscape design business include:

Digital marketers know what they’re doing

Being familiar with the digital space and how it works is a crucial part of digital marketing. Since professional marketers spend their entire working life in and around various aspects of digital medial, they need to make sure that they’re staying up to date with advances in things like search engine technology and social media marketing.

When you employ an experienced digital marketer to work with your business, you can rest easily with the knowledge that they will do the best job possible. You won’t have to spend hours of your own time researching the latest online marketing techniques, and they will probably be able to show much better results in a much shorter space of time.

Importance Of Online Presence For Your Brand

May 19, 2021 Getting Online Starting Out

The traditional means of marketing have become quite dull to grab audiences’ attention. Digital marketing methods on the other hand are very impressive in bringing the audience close to any brand. Therefore, every brand that is part of the online world needs to ensure that they have maintained an appealing image in the eyes of the audience. Without a solid and easily recognizable online image, brands will be unable to attract customers and succeed.

Greater Business Opportunities

The world of internet is overflowing with opportunities for businesses to grow. A brand can easily reach out to its target audience through online platforms and even interact with their customers to build good relationships as part of its overall online reputation management. These opportunities cannot be utilized by traditional means, which is the reason a sound online presence is important for every brand.

Furthermore, due to the popularity of internet, consumers now prefer researching about a company online then go out and make the purchase immediately. If someone is looking for a good dine in place, they will first look for restaurants online. This provides business a great chance to entice customers with their appealing online image. Similarly, bad reviews on your brand can really mean losing business.

How Can I Avoid Common WordPress SEO Mistakes?

May 1, 2021 Starting Out

Search engine optimisation (SEO) is a crucial part of any WordPress website’s digital marketing strategy. SEO depends on hundreds of different factors, but some factors carry a lot more weight than others. This means that simply avoiding a few common mistakes when building and maintaining a WordPress website can go a long way towards improving your search engine ranking and making sure that you appear near the top of the search engine results for relevant keywords.

With this in mind, we’ve put together a short list of the most common WordPress SEO mistakes and the best ways to avoid them. They include:

Ignoring Meta Titles & Descriptions

Meta titles and meta descriptions never appear on your website design, so you might be excused for thinking that they aren’t important and ignoring them. However, to do so would be a very bad idea.

Both meta titles and meta tags are two SEO tools that play key roles in your website’s SEO score, and it’s very important to customise them for every single new page you publish. Try and write rich descriptions with keywords and a short summary of a page’s content, and make titles catchy and clickable.

Duplicating Content

A lot of people base their new website on a competitor’s site, especially if you’re working in tight niche. While this can work in your favour if you do it well, it’s important to make sure that you don’t duplicate someone else’s content, otherwise you will receive significant SEO penalties. Make sure that every single piece of writing on your website is completely customised to prevent any SEO penalties or red flags.

Using Too Many Plugins

Now, don’t get me wrong – plugins are great! However, it is possible to use too many. Most WordPress plugins are resource intensive, and they can slow your website down a lot if you’re not careful. A slow website will perform poorly from a SEO perspective, so it’s important to make sure that you only use good quality WordPress web design plugins that are relevant and useful.

Pros And Cons Of Using An Office Removalist Company

April 12, 2021 Business Advice

Whenever a business decides that it wishes to relocate to another office it has many choices to make. One of the first decisions will surely be whether they wish to organise and facilitate the relocation themselves, or whether they are going to hire the services of a professional office relocations company.

Clearly, the matters that each business needs to weight up with regards to making this decision will be influenced by the size of the business, the distance between the two offices, the amount that has to be moved, and obviously the budget that they are able to allocate to the relocation.

Beyond these, it is a case of weighing up the pros and cons of hiring office removalists, and then deciding. Being the helpful people that we are, we have those pros and cons here for you.

The Pros

They will Know How To Plan It

One of the keys to any office relocation is the planning of it, and often business owners do not even know where to start, let alone actually create a plan. A professional office relocation company will advise you on the best way to plan and prepare for the relocation.

They Will Support You

Even though they may have helped you with the plan, there are bound to be things that crop up which you are unsure of. Rather than trying to work them out for yourself, your office removalists will be happy to take a call or answer an email that asks for help or advise.

They Can Supply The Packing Materials

No doubt many of the items which are being moved will be expensive, such as computer equipment. To ensure that they and any other valuable or fragile items are protected properly against damage en route, they will be able to supply you with the best packing materials for the job.

Top 10 Mistakes To Avoid When Designing Your Dental Website

April 6, 2021 Business Advice Web Development

As a well respected Perth dentist, you will undoubtedly know the ‘Top Ten’ mistakes that every dentist should avoid but are you as familiar with the web design mistakes to avoid when building or updating your dental practice website.

You might think that you do not need to know these as it is not you who is building or developing the website, however, not knowing them could mean that if your website developer does make one or more mistakes, you will be oblivious to them. Some mistakes might be easily remedied, but others are not, and if it means that the ranking of your website is negatively impacted, that is not going to be an overnight fix.

So, rather than having the hassle of trying to fix mistakes after they happen, by knowing what they are, you can ensure that whoever is designing your website, does not make them in the first place. So, with that in mind, here are ten of the worst dental website design mistakes to avoid.

Slow Load Speed: One of the biggest mistakes made is that the website takes too much time to load, meaning visitors click away immediately. A poor web design strategy that uses unnecessarily large file sizes is one of the major causes of this.

No Calls To Action: Ultimately you want your website visitors to take some kind of action such as book an appointment or follow your social media, for example. Make sure you have clear calls to action on every page.

Media Auto-Playing: One of the reasons that someone will choose to leave your dental practice website quickly is if it has audio or video that plays automatically. It might work on certain websites, but for the most part, almost all visitors hate it, so make sure any media only plays when visitors want it to.

How to Reduce Overhead Costs of eCommerce Business?

March 20, 2021 eCommerce

eCommerce is one of the best and most effective ways to earn windfall returns on investment. The online platform offers the perfect tool to attract great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate large number of online leads. Social media advertising, search engine optimization, online forums, press release sites, and business directories are just some of the few online tools that can be used to funnel maximum number of visitors to the site.

One of the greatest benefits of starting up an ecommerce store in Australia is that it does not require investing large amount of capital. With just a few hundred dollars, individuals can set-up an online store offering goods and services to the consumers. Moreover, the overhead costs are little as compared to running a brick-and-mortar physical store. And the best part is that there are various ways that entrepreneurs can cut online eCommerce costs thereby boosting online revenues.

Below we have listed 5 effective measures that eCommerce businesses can implement to cut overhead costs.

1. Streamline Supply Chain Distribution Process

Streamlining supply chain and distribution process is one of the best ways to cut online costs. Incorporating supply chain management measures such Just in Time Inventory (stocking just the required products), integrated supply chain methods, vendor managed inventory are some of the ways online companies can streamline their supply chain process and earn above average return on investment.

Boosting Dental Client Numbers With Effective Google Ads Campaigns

December 17, 2020 Marketing

For any dentist who wishes to expand their client base, and in turn their dental practice, there are many ways in which it can be done. The number of marketing and advertising options is greater than the number of teeth in a healthy mouth, but there is an advertising platform that has proven time and time again to be one of the most effective, and that is Google Ads.

We should actually caveat what we just said, by including the words, ‘if done correctly’, because if a Google Ad campaign is set up without following some basic principles and implementing certain steps, then it is doomed to fail. That failure can range from you not getting any traffic to a website to wasting lots of money getting traffic that is not really interested in what you are offering.

We mention taking a step-by-step approach and the first step you take isn’t to write and or do keyword research, but to sit down and establish exactly what outcome you want from your ads. It may not always be the case that you are trying to attract new clients, but instead, you might wish to add subscribers to an email marketing campaign, or you could want to expand your brand awareness to a wider audience.

Whatever the objective might be, that is what needs to be at the forefront of your thoughts as you progress through the rest of the process. Different objectives will mean that different keywords may need to be used, and obviously, the ad copy is going to differ also when alternate objectives exist.

If we focus on the objective of attracting more clients or patients into your dental practice for dental implants, then you need to ascertain what that audience is going to be. Parameters to consider are demographics such as age group, what their financial circumstances might be, and what locations they might live in.

Beyond these demographics you should also be thinking about what sub-groups new patients to a dental practice could be in. Are they people with poor dental hygiene? Are they those looking for a cheaper, or alternatively, a more exclusive, service? Do you offer cosmetic dental services and are trying to attract those customers?

This We Know

Author: ThisWeKnow